November 14, 2018, 8:30 AM - 10:30 AM @ Coastal Carolina Community College's Small Business Center located in the Melton Vocational Skills Bldg, 444 Western Blvd, Jacksonville.
Nonprofit Executives Roundtable: Growing Your Nonprofit One Relationship at a Time
In this workshop attendees will learn the purpose and benefits of relationship marketing, the principles of relationship marketing, and fundamentals to practice for success in relationship marketing.
o Increased Giving
o Shortened Donation Cycles
o Increase the Giving Rate
o Reduce the Cost of Donor Partner Acquisition
o Create Higher Donor Retention
o Convert your Donors into Active Fundraisers
• Principles of Referral Marketing – In this segment we discuss the importance of
o Resulting mutually beneficial know, like, and trust relationships
o Power of referral marketing regardless of the type of business.
o ROI of networking will likewise be part of the discussion.
• 10 Fundamentals to Achieve Success in Referral Marketing
• Plan of Action – Each participant will be given an opportunity to complete their plan of action which they can execut
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